Video Production Company — Singapore
Creative content with an edge? We are pretty much all you need!
Every brand has a story.
Here's how we've told them.
Narrative profiles, brand films and social commercials, a selection of recent work for brands across Singapore.
A video production company in Singapore, telling stories with an offbeat edge from narrative profiles to brand commercials.
We're a close-knit team of storytellers who listen first, then craft. Brands like Decathlon, Sony, Samsung and Citigold trust us to turn their stories into content that stays with you.
Our services
Explore our services
We LISTEN to your story.
Every great story starts with an intriguing hook.
We start by listening to what’s most important to you, as we gather the materials to craft a personalised beginning of an engaging video.
This process includes Conceptualisation, Copywriting, Storyboarding and Video Producing.
We CREATE your story.
Characters bring stories to life. We genuinely believe in the efficiency of good character and teamwork.
That’s why we choose to work with trusted professionals who all have one goal:nnTo elevate the production value based on your vision.
We TELL your story.
Great stories leave a lasting impression by the way they are told.
We tailor the best parts into a comprehensive and recognisable video.
This process includes Video Editing, Sound Design, Motion Graphics, and Colour Grading.
From corporate stories to full-scale commercials, every brief takes a different shape.
Corporate Videos
Corporate videos in Singapore are the general bread and butter of most businesses. It gives a concise highlight of your company’s identity, vision, and purpose. We stand out from the common types of corporate video by diving into Narrative Profiles.
Narrative Profiles are an in-depth look into the subject’s philosophy. These videos can take on many forms depending on the nature of the chosen subject.
Using the traditional art of documentaries, we take a unique spin on the typical interviews and B-rolls by using customised storytelling with editing techniques to bring out the main emotion that the video tries to convey.
Personal Narrative Profiles
One prime example would be Spartan Pro Team Singapore | Tahir Ansari. Incorporating our profile’s old footage about his past Spartan Race attempts, we see his organic progression from his first struggle with his first-ever race to his current professional state.
Brand Narrative Profiles
Citigold | True Worthists – Belinda Lee uses the Citigold – True Worthists programme as a subtle backdrop that enables this subject of giving to be explored, without the featured brand being too forced. Our profile can freely tell her story, therefore elevating their brand identity in a meaningful way.
Branded Content and Commercial Video Production
Branded Content and Commercial Video Production zooms into a specific aspect or product of your business, bringing it to the forefront and attracting the interest of the targeted audience.
Based on the project’s budget and requirements, the production needs and final deliverables will be scaled accordingly.
Branded Content
These tend to be short social content videos with small to middle-range budgets. They are done with an efficient small team as we work hand in hand with our clients to achieve a satisfying result.
Decathlon | Membership Video 2024 had a team of 3 crew members from Pretty Much Films as we collaborated with Decathlon to work with the smaller budget given.
The main selling point was the point benefits of the membership, in which we provided the treatment, concept, and video editing. Decathlon assisted us with the talents, locations, and logistics. This resulted in an upbeat membership video that captured the fun outdoor spirit of using Decathlon products while highlighting the membership benefits through the supers/text and various talents.
Commercial Videos
With a bigger budget range comes more freedom to expand our production value!
Such as bringing in an art team, using high-end cinematic equipment for better image quality and versatility in post-production, getting a colourist and more!
You can read all about our experience working overseas for a commercial video and photo shoot for Decathlon’s Winter 2024 campaign over here!
Behind the scenes
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FAQs
We firmly believe in producing truly impactful work through our close-knit team of highly skilled and quality-driven professionals. The best work consistently emerges from fostering good communication with our clients, which involves actively listening to what’s important to them and understanding their vision.
Pretty Much Films is an enthusiastic team fully dedicated to crafting your unique story, ensuring it resonates and leaves a lasting impression on your viewers.
We opt to nurture and grow together with our clients throughout their journey in order to produce content that genuinely stays with you.
We accomplish this by adopting a unique and offbeat storytelling approach that distinctly sets us apart from the realm of generic videos.
While various services exist, the current video production trend leans towards 15 to 30-second social videos released on platforms such as Instagram, TikTok, Facebook, YouTube, etc. These are often favoured due to their straightforward information and quick-paced editing.
Based on our experience, if you are looking to shoutout your product/service, we utilise an immediate hook to capture attention, followed by great visuals for the rest of the video
Here is a prime example! Takashimaya | DBS/POSB Promo
Additionally, we offer a range of services such as Corporate, Narrative Profiles, Music Videos, TVCs and more!
The cost is dependent on the scale and requirements of the project.
There are many factors such as the cost of talent, equipment, set design and more! We believe in an efficient workflow, by scaling the project to the most cost-effective price, while producing quality results.
Simply contact us with the project needs to get an accurate cost estimate!
Every project is different, but a typical production runs 4 to 6 weeks from kick-off to final delivery.
Pre-production (concept, script, storyboard and planning) usually takes 1 to 2 weeks, the shoot itself 1 to 2 days, and post-production 2 to 3 weeks depending on the rounds of revisions.
Working towards a launch date? Let us know early and we will scale the timeline to meet it.
Yes! Alongside video, we offer lifestyle, product and event photography.
Many clients pair a video shoot with a photography session on the same day it is an efficient way to walk away with a full set of campaign assets from one production.
Absolutely. While we are based in Singapore, our team travels for shoots across the region and beyond.
We recently flew overseas for Decathlon’s Winter 2024 campaign, handling the commercial video and photo shoot end to end from planning and logistics to the final edit.